Target Audience Research and Audience Member Profile (Christopher)

Target Audience and Audience Member Profile

Task 1

Target Audience

Which genres were the most popular with UK audiences and my own audience research?

• we found that the most popular film genre for our age group was 'Urban Drama'. we also found that the 'Thriller' and 'Horror' were also popular for people of our age group and older people 

Which genre would would you like to work in?

• the genre of film we would like to work in would be 'Urban Drama' we would like to work in this genre and set our film with this genre because as a group we believe it has the most potential and also gives us a lot to explore.

Which audiences prefer this genre and what do our audience want to see in a film?

• from or market research we found that our genre would appeal more to people between the ages of 15-25.
• We also found that our audience want to see people of their own age group in the film such as; teenagers. we also found that our audiences are attracted to urban settings and themes.

What will our film have that will attract or appeal to our audience?

• we have made sure that our film is different to every other urban drama and that it is different to the stereo type, but have still gave it that urban side to it.

Task 2

YouGov Profile Market Research

For our groups YouGov profile search we searched the film 'KidultHood' we searched this film due to the fact that it is an Urban Drama and that it has some link to our film and that it will attract the same audience.

We descoverd that our film will appeal to people between the ages of 15-25 and will attract both male's and female's.

What are their main interests?

• London Night Life 
• Crime, Comedy and Drama based films 
• Music - Genre Grime
• Spends lots of time on YouTube discovering new music within the Grime Genre   

Task 3

YouGov audience member profile:

• Name - Nathan 
• Where They Live - North London
• Class - Working Class
• Media They use - YouTube, Instagram, Facebook, Twitter